Chips are a convenient snack that is always on hand. Their variety does not end with all the familiar potato ones, there are also fruit, vegetable, meat, and snacks. What to choose – the buyer decides based on their tastes and needs. Some need a quick and nutritious snack, and others crunchy beer snack. Someone will open a pack to watch a movie, it is convenient for another to take them with you on the road. Each type has its own target audience. For each pack to find “its buyer”, the rational qualities of the product must be presented on the packaging.
Why is packaging important?
Sometimes a person stops by a product just because the appearance caught their attention. When products are similar in price and characteristics, the packaging has the last word.
Before the buyer personally tries the taste and quality, the information on the pack will also influence his decision to buy. There are many factors to consider when designing customized chip bags. It must protect fragile thin slices, provide easy storage, display product characteristics, and attract the attention of buyers.
Good packaging should do the following:
- Protection: The main purpose of product packaging is to protect what is inside from damage during transit, in storage areas, or on the shelf in stores.
- Attraction: When consumers see a product on the shelves, it should grab their attention. This can be done by using specific color schemes, intricate designs, or custom boxes that are both functional and attractive.
- Information: It is important for the consumer to know information about the product. About how to use it, the ingredients it contains, or expiration dates. This information helps buyers decide whether they want to buy a product or not without having to talk to the seller.
- Differentiation: When a store shelf is crowded with similar products from different manufacturers, the design can stand out from the competition and grab the attention of shoppers.
How does packaging influence purchasing decisions?
The appearance of the product helps to build communication with that group of the target audience, for whom the values of a certain product category of chips are important. Details related to the interests, and priorities of the consumer will help:
- Catch attention
- Show important qualities for the target audience
- Encourage a purchase decision.
Let’s take a closer look at how this works.
Buyer interests
The right design reflects certain interests of the buyer, directly or indirectly related to the use of the product. For example, if a famous football player with a ball is depicted on the package, football fans will not even have time to realize why they took this pack.
Purchasing motive
When starting to work on the design, ask the question – who will buy this item and why? Those who care about health will be attracted by information about vitamins, and the absence of dye. If you need chips for a large company, a large package of chips will be a plus.
Emotional component
The color scheme, the font of the text, and the geometry of the details create a certain emotional message, which must correspond to the deep motives of the purchase. A successful combination of details will have and attract attention.
Ergonomics
Pillow bag or hard cardboard, flow-pack, or doy-pack with a zip lock? Should the package rustle? The type of packaging is also chosen not by chance. It is worth considering where, when, and under what circumstances they are more likely to consume this type of chips. Convenience is one of the decisive factors for the buyer.
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