To build a brand from scratch is a complex and demanding task. Not only does it demand money but also effort. Irrespective of whether you are forming a new brand, designing a brand after a merger, or rebranding the existing brand, the process requires a lot of research, time, and fortune. Building a healthy and stronger image of your brand amongst the audience is the milestone that every business wishes to achieve.
You can make this complicated process an easy one by following the right guidelines. You can manage it by breaking it down into smaller steps. The most essential ways to build a brand have been listed ahead for your better understanding.
1. Identify Your Audience
Before starting the journey of building or developing a brand you need to figure out the audience you wish to target. This is the primary step towards brand building. People nowadays have a diversity of preferences, aesthetics, styles, and tones. However, if you section out what kind of audience you want to target and then identify what their requirements are, you will have much less trouble and stress designing a brand that aligns with them.
2. Research Your Competitors
A unique niche is the necessity of today’s era. To be specific about what niche you want to indulge in you need to figure out how your competitors are cultivating and flourishing in the same niche. The analysis of the market will help you avoid risk. By researching your competitors you can discover their strengths and weaknesses and can utilize them for your benefit.
You need to figure out the price, quality, logos, website, and marketing strategies of your competitors. Website is the main tool through which you can target people worldwide. StoryBrand certified marketing company can help you build a website according to your goals and contemporary criteria.
3. Create Your Brand Story
Another great way to make your brand recognizable and appealing to customers is through story building. The story must have elements of character, customers, and a problem. Let’s say, the character gets in touch with the guide who provides a proper plan of action to avoid failure. This way you create unique value for your brand. Storytelling is a great addition to the mission statement you have. As it helps portray why your brand exists and what its belief is.
4. Pick a Brand Name, Slogan, and Logo
To give a name to the brand is the most significant yet most tough decision. As the brand name creates the first impression. The brand name must be appealing and easily memorable. You can use abbreviations as well. Moreover, slogans are highly valuable. It depicts the values of the brand. You can use catchy phrases to attract clients. You can fit those slogans on your social media handles, product packaging, websites, etc.
Thirdly, the logo is probably the face of the brand. It must be properly designed with appealing visuals, colors, imagery etc. The color of the logo can also be used to depict some message. Therefore, be aware of what psychological impact a certain color can create.